The Customer

An energy software company looking to strengthen its online presence and capture more qualified traffic.

The Challenge

The company wanted to establish a stronger search presence and improve rankings for its core seed keywords in order to attract more leads and industry visibility.

The Solution

I conducted a full SEO audit to uncover technical and on-page issues. From there, I implemented:

• Keyword Research & Targeting – Identified the most valuable seed and long-tail keywords.
• On-Page SEO Fixes – Optimized meta tags, headers, and content structure.
• Backlink Strategy – Built high-quality links to strengthen domain authority and boost rankings.

The Results

The SEO strategy delivered measurable improvements:

• All focused keywords achieved strong rankings.
• 16.62% increase in search visibility within the reporting period.
• Improved overall website performance and organic traffic growth.

Conclusion

Through a combination of technical SEO, keyword-focused content, and link-building, the client gained the visibility they needed to compete more effectively in the energy software space.