SEO Case Study: U.S.-Based Health Website

The Customer

A healthcare-focused website in the United States targeting patients searching for reliable health information and resources.

The Challenge

The company wanted to improve its search visibility and ensure patients could easily find their content online. They needed stronger keyword rankings and a better overall website experience for visitors.

The Solution

I carried out a one-month SEO optimization project, which included:

  • Comprehensive SEO Audit – Identified technical and on-page issues.
  • Keyword Research & Targeting – Selected patient-focused keywords relevant to the U.S. healthcare market.
  • On-Page SEO Improvements – Refined meta tags, headers, and content formatting.
  • Broken Link Fixes – Resolved broken internal and external links to improve site health and crawlability.
  • Image Optimization – Compressed and optimized images to enhance page load speed and user experience.

The Results (One Month Performance Data)

  • Improved keyword rankings for patient-focused terms.
  • 5.6% increase in search visibility.
  • Faster website performance and smoother navigation due to link and image fixes.
  • Noticeable lift in organic impressions and patient engagement.

Takeaway

Even within a single month, targeted SEO actions such as fixing broken links and optimizing images can deliver measurable improvements in visibility and user experience for health-related websites

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